Promotional Products VS Other Advertising Tactics
In 2020, there are countless ways you can promote your brand and services. The key to effective promotion is to picture yourself in the shoes of your target audience. If you want to turn those potential customers into actual clients, you have to think like one.
You can take a number of paths to spread the word about your business such as online advertising, printing flyers and posters, etc. That kind of advertising has the following drawbacks:
- It is short-lived: Whether it is an online ad or a flyer, its job is done as soon as it’s viewed. Then it becomes worthless.
- It is aggressive: When you’re just shoving an ad in people’s faces, it can have the opposite effect. Unless it’s extraordinarily interesting, it’s just going to make the viewer annoyed.
- Costs you a fortune: Online advertising and paper-based ads can cost you a fortune seeing that you have to run campaigns again and again.
So what can you do to promote your business in a way that won’t let you down in the ways written above? The answer is Promotional Products. A promotional product is something that has your branding on it. An ordinary object that we make use of in our daily lives branded with your company logo. It could be anything, from a pen to a TV. It all depends on how deep your pocket is.
So, why should you consider promotional products over other methods of advertising? Experts at Workwear Toronto have the answer for you. Here are some of the benefits of using promotional products to push your brand:
- Longer Lifespan: Compared to online or paper-based advertising, promotional products are objects that will become a part of people’s daily lives. Sit on their tables or homes to be seen by countless other people.
- Cost-effective: Promotional products have been proven to give you your money’s worth. Considering their lifetime and usability, promotional products will cost you a lot less than other modes of promotion.
- Non-aggressive: Unlike online ads, promotional products aren’t in your face and can actually be used. An example of that being a tumbler with your company logo on it has a much better chance to convert a connection into a customer than an online ad.
- People appreciate Promotional Products: Everyone appreciates something that they can make use of in their lives. Doesn’t matter if it’s just a pen; it has a purpose. Along with that purpose, it also advertises a business without interrupting the person. Now that’s smart advertising.
- Give your office a more professional look: When you’re using pens and drinkware branded with your logo at your office space, it gives off a more professional vibe to anyone visiting your shop or office, thus raising their level of confidence in the authenticity of your business.
- Promotional Products as Gifts: Promotional products can be used as gifts to appreciate loyal customers or employees.
These are some of the perks of using promotional products to push your brand.
At Workwear Toronto, we have a huge collection of promotional products. We invite you to visit our showroom and pick the one you wish to go with. We offer promotional products including but not limited to Mugs, Caps, Tumblers, Double Wall Glasses, Water Bottles, Pens, Clothing, and a lot more.
All the products we have in our showroom can be decorated with a logo of your choice.
To learn more about the techniques we use, please visit our what we do page.
If you’re considering promotional products, feel free to give us a call at 647-533-7223 or visit our showroom located at 24 Ronson Dr, Unit 1, Etobicoke, ON, M9W1B4 to speak to one of our branding experts and get a quote.