Learn How To Use Promotional Products Like A Pro
There is no fixed path to success. You create your own path. While you’re on your journey, you can take inspiration from others, by paying attention to what they did right to get where they are. One of the things that successful brands do is that they take every opportunity to show off their identity.
When you think about it, every successful business does it. They want you to look at their logo as much as possible. When was the last time you walked into a Tim Hortons location and didn’t see an employee wearing a uniform decorated with the Tim Hortons logo? That’s right. So why not take a page from their book? Some of our clients at Workwear Toronto have and seen a boost in their business.
Every company or business has a target audience, so it is extremely important that you do your research before making a decision. To help you make a decision, branding experts at Workwear Toronto have these Tips for you.
Analyze Your Target Audience:
The first step when you’re looking to show off your logo is to identify your audience, find out their interests and nature. An automobile business does not have the same audience as a clothing business.
Pick a Promotional Product:
Based on the analysis of your audience, take your time and think of a promotional product that will actually work and not just end up in the garbage a few moments later. The key to picking a promotional product is its usability and lifetime. Here’s our guide on how to pick the perfect promotional product for advertising your business.
Create an offer – Generate a Hype – Release Products – Repeat:
Promotional products do the work just fine on their own. However, if you wish to boost the impact, you can come up with an offer like a big discount for a limited period, and create a buzz about it in the neighbourhood. After that just wait and let the customers come in, that’s your chance to offer them a free promotional product that they will use in their daily lives and can actually give people opinion on how your service actually is when someone asks a question about the product with your logo on it.
Make it look good enough to wear outside or use:
If you want people to wear your product or use it in public, you should take a moment and think about whether the product you picked and your logo placement look good enough. You want to avoid putting a big logo that can be seen from space. Keep it simple and classy.
This plays an important role. You could have the coolest-looking jacket out there but it can be ruined with a poorly placed or overly sized logo. While decorating promotional products you should keep it minimal. Ideal places to put your logo include but are, for clothing the left or right part of the upper chest, sleeves, in the middle of the upper back and for objects such as drinkware, tumblers, mugs etc consider putting your logo on the bottom of the side(s).
Check out some of our clients who got their products done by Workwear Toronto to see if any of the ideas catch your eye, We’ve attached pictures on this page.
If you have any questions about promotional products, feel free to contact our team at 647-533-7223 or visit our showroom located at 24 Ronson Dr, Unit 1, Etobicoke, On, M9W1B4 to see some of the products we’ve done.